Privacy Policy

Privacy Policy for Action Tour Guide


Last Updated: January 05, 2026

Action Tour Guide (“Action”, “ATG”, “we”, or “us”) is committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data when you use our mobile apps, websites, and related services (the “Services”).

  1. Data We Collect
    We may collect and process the following data about you in the following ways and from the following sources:
      1. Provided by You:
        • Name, email, phone number, and contact details.
        • Purchase and feedback information.
        • Social media data (if you choose to sign in with Facebook or Google).
      2. Collected Automatically (for more information see section below, “How We Use Cookies and Other Tracking Technologies”):
        • IP address, device info, browser type, OS, and interactions with the app.
        • Location data (with permission).
        • Usage patterns, session duration, crash logs, app pages visited.
      3. From Third Parties:
        • Social media platforms (if linked).
        • Analytics and ad platforms (e.g., Google Analytics, Meta Ads, Firebase).
      4. Search Bar Data Collection
        • When you use the search bar on our Services, we may collect information related to your search queries, including the terms you enter and your interactions with search results. This information may be used to improve our Site, analyze trends, and enhance your experience. 
        • We may also share search-related information with third-party service providers who assist us in processing and analyzing search queries or in delivering relevant content or advertisements. These third parties are required to handle your information in accordance with applicable privacy laws and our instructions. By using the search bar, you acknowledge and agree to this collection and sharing of information as described above.

    By submitting a telephone number or other contact information to us, you agree that we, and/or a representative acting on its behalf, can contact you at the telephone number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive our products and/or services. 

  2. How We Use Your Data
    The information that we collect and store relating to you is primarily used to enable us to provide, personalize and maintain our Services to you in the best possible manner. In addition, we may use the information for the following purposes:
    • Improve user experience, conduct A/B testing, and fix bugs.
    • Send relevant communications (e.g., support messages, promotions).
    • Comply with legal requirements (e.g., fraud prevention).
    • To fulfill or meet the reason you supplied the information to us. 
    • To send marketing communications (e.g., through email or text).   
    • To fulfill a legal requirement or respond to law enforcement requests, or as otherwise required by applicable law, court order or governmental regulations. 
    • To third party service providers to facilitate our services to you (e.g., payment processing, order fulfilment, customer service, auditing, and/or other administrative services). 
    • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site users is among the assets transferred.
    • To any affiliated business entities.

    Legal Basis (under applicable laws):

    • Contractual necessity (to provide the Service).
    • Consent (for marketing and tracking).
    • Legitimate interests (e.g., analytics, customer service).
  3. Account Registration
    To access certain functionalities and features of the Services, you may be required to complete a registration process and create an account (“Account”). Customers are not asked to create or register a unique username or password with us. Instead, you will log in to the Services using your existing Google or Apple account (“Third-Party Login Credentials”).
    During this process, you must provide true, accurate, current, and complete information about yourself as prompted via the Third-Party Login Credentials and any associated forms (“Registration Data”). You are responsible for maintaining and promptly updating your Registration Data as needed to ensure it remains true, accurate, current, and complete. If any information you provide is untrue, inaccurate, not current, or incomplete, or if we have reasonable grounds to suspect this is the case, we reserve the right to suspend or delete your account and refuse any and all current or future use of the Services (or any portion thereof).
    We may act on communications received through your Account as authenticated via Google or Apple. While we are not required to verify the actual identity or authority of a person using your Third-Party Login Credentials, we may, at our discretion, request additional verification of identity from anyone seeking access to your Account, and may deny access if such verification is unsatisfactory. If we consider your Account to be unsecure or to have been used inappropriately, we may immediately suspend or cancel access to your Account without notice.
    Your Account is specific to you and may not be shared or transferred to any other person. You are solely responsible for maintaining the security of your Third-Party Login Credentials with Google or Apple. Any unauthorized use of your Account will be your responsibility, and you will be held liable for any harm arising from improper use or disclosure of your Account. You must not permit any other person to access the Services through your Account, and you must immediately notify us if you know or suspect that your Account has been accessed or used by any other person.
    You are advised not to access your Account from public or shared devices and to log out at the end of each session.
  4. Data Sharing & Third Parties
    We may share and disclose your information with third parties to provide our Services, support our business processes and/or fulfill the purposes for which we collected the information, including to: 
    • Service Providers: Hosting, analytics, email, payment processors.
    • Advertising Partners: For targeting or retargeting ads.
    • Legal or Regulatory Authorities: If permitted or required by law.
    • Business Transfers: In the event of a merger, acquisition, or asset sale.

    We do not sell personal data. You may opt out of certain data uses by contacting support@actiontourguide.com. 
    Facebook and Other Social Media Platform Permissions 
    Our Services may ask you to allow data sharing and/or access through Facebook or other social media platform permissions allowing it to perform actions with your user account on such social media platform accounts and to retrieve information, including personal data, from it. This allows our Services to connect with your user account on the social network, provided by the social media platform. 
    For more information about these permissions please review the social media platforms permissions documentation and privacy policy. 

  5. International Data Transfers
    Your data may be processed in the U.S. or other countries. For EU/UK users, Standard Contractual Clauses or equivalent safeguards are used as required and applicable.

    General Data Protection Regulation (GDPR): EU/UK Users Only

    If you reside in the UK or certain locations in the EU, you may have certain rights regarding the personal data we process about you:  

    • Withdraw your consent at any time. You may have the right to withdraw consent where you have previously given your consent to the processing of your personal data.
    • Object to processing of your Data. You may have the right to object to the processing of your data if the processing is carried out on a legal basis other than consent.
    • Access your Data. You may have the right to learn if your data is being processed by us, obtain disclosures regarding certain aspects of our processing and obtain a copy of the personal data undergoing such processing.
    • Verify and seek rectification. You may have the right to verify the accuracy of your personal data and ask for it to be updated or corrected.
    • Restrict the processing of your Data. You may have the right to restrict the processing of your data. 
    • Have your Personal Data deleted or otherwise removed. You may have the right to request the erasure of your data. 
    • Receive your Data and have it transferred to another controller. You may have the right to receive your data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance.
    • Lodge a complaint. You may have the right to bring a claim before the competent data protection authority.
  6. Data Retention & Security
    • Data is stored securely and retained only as long as necessary or as otherwise permitted or required by applicable law.
    • Encryption, access restrictions, and regular audits are used as is necessary to secure certain data.
  7. How We Use Cookies & Other Tracking Technologies
     Cookies are small text files placed on your device when you visit our Services. Our Services use cookies and other tracking technologies to enhance your experience, analyze the functionality and performance, and provide personalized advertising related to your interests, such as recommendations and special offers.  By continuing to use the Services, you are agreeing to our use of cookies and other tracking technologies, which may include data exchange and/or disclosure with third parties.

    We use the following types of cookies and trackers:

    • Strictly necessary cookies. These are cookies that are needed for the operation of our Services. 
    • Analytical/performance cookies. These are cookies that allow us to recognize and count the number of visitors to our Services and to see how visitors move around when they are using such Services.
    • Functionality cookies. These are cookies used to recognize you when you return to use our Services. This enables us to personalize our content for you and remember your preferences. 
    • Targeting and advertising cookies. These cookies record your visits to our Services, the pages you have visited and the links you have followed. We will use this information to make our Services and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose. 

    Third Party Service Providers. The Services work with third-party products and/or services (“Service Providers”) to offer and present our Services to you. These Service Providers may include, but are not limited to, Google, Microsoft, and other Service Providers who help us track and analyze our user activity, measure the effectiveness of our advertising efforts, and support the optimization of our digital marketing campaigns and carry out targeted advertising campaigns.

     

    Our Service Providers may get more information about your activity, including pages you visit, access times, visit duration, how you arrived and your IP address. An IP address is a number that identifies a device connected to the internet. For most devices, the IP address changes on at least a weekly basis. Our Service Providers may also get device identifiers and specific information about the browser you use. In some cases, this information may be unique to you. We may share your information collected from you with third party vendors, advertising companies, or analytics providers including, but not limited to, Google, Microsoft, DoubleClick, Facebook and Instagram. The Services also participate in targeted advertising wherein it contracts with Service Providers  to collect certain information when you visit the Services to provide measurement services to the Services and target ads to users, such as Google Ads. These companies use information collected from the Services (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware or software information, cookie and session ID) and personal information (e.g., IP address) during your visits to the Services and other websites in order to tailor advertisements about goods and services to you. These Service Providers typically use a cookie, third party web beacon, or other similar tracking technologies to collect this information. The Services also work with third parties that collect information across various channels including, but not limited to, computers, mobile devices, and other connected devices, over time, for advertising, analytics, attribution, and reporting purposes. Your data may be transferred outside the country from which it was originally collected. Our Services provide you with the option to opt out of targeted advertising via its cookie preferences. To learn more about this type of advertising or to opt-out of this type of advertising, click here.

    For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational website here.  

    Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

    How do you change your cookie settings?

    Most internet browsers accept cookies by default, but you can change your browser preferences to block or restrict cookies if you do not want your web browsing activity tracked. Please note that some cookies are necessary for our Services to run and, as such, cannot be declined. If you choose, you may use the Digital Advertising Alliance (DAA) WebChoices Tool to globally opt out of third-party tracking via website cookies. There are also a variety of other tools publicly available to manage cookies and similar technologies that collect information related to your use of our Services. To learn more about cookies and modifying your browser settings related to these cookies, you can review guidance from the Federal Trade Commission.

    We are not responsible for the effectiveness or compliance of third-party opt-out mechanisms or programs. Please note that if you remove your cookies or upgrade your browser after having opted out, you will need to opt out again. Your opt out is specific to the browser you are using and the device you use to access the Services. Therefore, if you use multiple browsers or devices you will need to opt out on each browser or device. You can access the information without enabling cookies in your browser, but disabling cookies may result in a diminished ability to take advantage of the services and related informational content of our Services.

  8. User’s Age
    Our Services are not intended for individuals under the age of 18. By using the Services, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from any user’s misrepresentations of age. No one under the age of 13 is authorized to use our Services or share any information with us, including personal information. Under no circumstances may anyone under age 13 use the Services. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.
  9. Policy Updates
    We may update this policy as necessary. Changes will be posted here and, if such changes are material, we will communicate such changes by email, in-app messages or by posting a banner on our website.
  10. Accessibility Statement.
    We are committed to making sure that our Services are accessible to everyone. To access this Privacy Policy in an alternative form, please call us at 1-508-506-1844 or email us at support@actiontourguide.com. For more information, please see our Accessibility Statement here.
  11. Contact Us
    For privacy inquiries, complaints or to exercise your rights:
    Email: support@actiontourguide.com
    Phone: +1-508-506-1844
    Address: 32 Mallard Cove Way, Barrington, RI 02806